Privacy Policy

Last updated: 3 July 2024

At Miraflow, we are committed to maintaining robust privacy protections for our customers, users and website visitors. This notice summarizes how we collect, use and safeguard the information you provide to us and what choices you have with respect to your privacy.

1. Introduction

This Privacy Policy outlines our practices concerning the collection, use, and protection of your personal information. We take your privacy seriously and are committed to maintaining the trust and confidence of our users.

2. Scope – What Does This Policy Cover?

This Privacy Policy applies only to our collection and processing of information about users of the Services, including individuals who access and use the Services on behalf of a business customer.

This Privacy Policy does not apply to the collection and processing of information on behalf of customers of our enterprise or business offerings, which are governed by our customer contracts. If you have questions about the use of information by a business customer, please reach out to the relevant customer directly.

This Privacy Policy also does not extend to any websites or platforms operated by third parties that are linked to our Site (whether we provide those links or other users share them), nor does it apply to content, data, applications, or materials from third parties, including other users. We are not responsible for the privacy or security of, or information found on these sites or platforms, or the accuracy, completeness, or reliability of third-party materials, and have no control over how your information is collected, stored, or used by other websites. We advise you to check the privacy policies of any third-party website or platform before providing any information to them.

3. What Information Do We Collect?

We collect certain information about you from different sources, as described in this section.

Information You Provide Us

Some features of the Services may require you to provide us with information directly. You may elect not to provide this information, but doing so may prevent you from using or accessing these features. Depending upon your use of our Services, we may collect some or all of the following information about you:

Account and contact information: When you create an account, we collect your name, email address and account password. We may also collect other information associated with your account, such as your phone number, business/company name and position, mailing address and social media handles.
User Input: When you use our Services, we collect personal information that is included in the text, voice, scripts, images, videos, and other Input that you provide to generate videos, avatars, and other forms of output, alongside metadata associated with the Input.
Information posted to the Services: Certain features on the Services may enable you to share templates or make your videos and other content available to other users.
Communications information: We collect your name, email address, and other information you provide in communications with us, including through the “Contact Sales” page or when interacting with our online chatbot.

Information Collected Automatically

We automatically collect certain information about your interaction with the Services (“Usage Data”), including through cookies, web beacons and other technologies (“Tracking Technologies”). This information includes:

Device information, such as device type, operating system, unique device identifier, and IP address.
Location information, such as approximate location based on IP address
Other information regarding your interaction with the Services, such as your operating system, browser type, date and time stamps, and clickstream data

4. How Do We Use Your Information?

We use your personal information to provide you with the best possible products and services. Depending on the country in which you are located, we will only process your Personal Data based on a valid legal ground.

Below are some key ways we use your information:

Providing and managing your Account and access to our Services
Personalizing and tailoring your experience with our Services
Providing customer support and responding to communications
Training and enhancing our models to improve service accuracy
Understanding usage patterns and improving our services
Enhancing the safety and security of our Services
Complying with applicable legal obligations
Sending marketing communications (with your consent where required)

5. Legal Grounds for Processing

We process your personal data based on the following legal grounds:

Performance of our contract with you
Our legitimate business interests
Compliance with legal obligations
Your consent (where required)

6. Additional U.S. State Disclosures

This section provides additional information to residents of California, Colorado or other U.S. states that have passed a law similar to the California Consumer Privacy Act (“CCPA”). For purposes of this section, “personal information” also includes “sensitive personal information” as those terms are defined under the CCPA.

The following table sets out the categories of personal information (sensitive information denoted by *) we collect and disclose (if applicable), including our practices over the past 12 months.

Category of Personal Information	Recipient(s)
Identifiers, such as name, contact information, IP address and other device identifiers	Vendors and service providers, with your direction or consent (e.g., to other users), with our affiliates.
Personal information under the California Customer Records statute, such as name	Vendors and service providers, with our affiliates.
Internet and similar network activity information, such as information regarding your interactions with the Services, Input and UGC	Vendors and service providers, with our affiliates.
Geolocation information, such as IP address	Vendors and service providers, with our affiliates.
Commercial information, such as your subscription transaction history	Vendors and service providers, with our affiliates.
Professional-related information, such as your business/company name	Vendors and service providers, with our affiliates.
Information drawn from other personal information provided to us, which could include your preferences, interests, and other information used to personalize your experience.	Vendors and service providers, with our affiliates.
Account access credentials, such as username and password*	Vendors and service providers, with our affiliates.

For information regarding the specific purposes for which we collect and disclose your personal information and the categories of sources from which we collect your personal information, please see section 3 “What Information Do We Collect?” and section 4 “How Do We Use Your Information” above. We only use and disclose sensitive personal information for the purposes specified in the CCPA or otherwise with your consent.

We do not “sell” or “share” (as those terms are defined in the CCPA) personal information, nor have we done so in the preceding 12 months. Further, we do not have actual knowledge that we sell or share personal information about California residents under 16 years of age.

California residents under the age of 18 who have registered to use the Services and posted UGC to the Services can request that their UGC be removed by contacting us at privacy@miraflow.ai. Such a request must state that they personally posted such UGC or information and detail where the UGC is posted. We will make reasonable good faith efforts to remove the content from prospective public view or anonymize it so the minor cannot be individually identified.

Miraflow is subject to the investigatory and enforcement powers of the Federal Trade Commission.

7. Data Transfers and Third-party Websites

By using our Services, you understand that your personal information may be processed and stored on servers, and transferred to third parties, outside your country of residence, including the United States.

The personal information that you provide to us and that we collect from you will be transferred to, stored at, or processed in, countries outside your country of residence, such as to the United States. Your personal information is also processed by staff operating outside the EEA, UK or Switzerland who work for us or one of our third-party service providers or partners. We process the personal information that you provide to us in countries outside your country of residence in order to provide our Services, perform our contract with you, and provide our website's functionality.

We also use standard contractual clauses (SCCs) as relevant for certain transfers of personal information to third countries, unless the transfer is to a country that has been determined to provide an adequate level of protection for individuals' rights and freedoms for their personal information.

We require that third parties to whom we transfer personal data comply with the Data Privacy Framework principles. We use standard contractual clauses (SCCs) to ensure adequate protection for personal data transferred outside the EU, UK, and Switzerland.

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